About us

The Inspiration

It’s been 13 years since Suzanne Fowler had an epiphany that not only changed the course of her career but the DIY manicure market. After enrolling in a gel manicure training course, she learned that 40% of women do their own nails at home. Realising not everyone had the time or money for salon appointments, she set out to create an accessible, easy-to-use gel manicure kit that allowed customers to achieve the same long-lasting, quality results at home, whenever they wanted … no appointment necessary. Less than a decade-and-a-half later, 14 Day Mani has grown to become a bestselling brand throughout Europe and the US, with over 500,000 starter kits sold to date and a growing list of the revolutionary HEMA-free Gentle Gels™ nail shades to appeal to customers of all tastes. Behind every step in the brand’s evolution has been Suzanne’s relentless pursuit of excellence and innovation balanced with industry knowledge and inspired by customer care and satisfaction, as she continues to lead the development of new and exciting products that make beautiful hands a fuss-free reality for everyone.